Valve has revised its mandate to require developers using AI to post notices on their games' Steam pages. The change reflects a more narrow definition of what is worth mentioning, respecting some deployments and effectively nullifying the potential relevance of others.
The change comes loud and clear through Valve's own developer disclosure form, meaning devs see the page front and center when dealing with Steam for game launches.
As reported by Simon Carless, founder of GameDiscoverCo – and then at the excellent GameDeveloper.com, Valve clarified that devs don't need to count “AI powered tools” when considering whether they need to include a disclaimer. In other words, code-assistance software and the like are completely exempt.
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The difference is structural.
Generative AI, on the other hand, is, of course, an immediate basis for audience notification. The disclosure form calls it “AI to generate content for games.” Notably, this also relates to marketing materials, even the storefront page. Furthermore, “AI content generated during gameplay” still fits the bill, including “images, audio, text and other content.”
It's up to us as individuals to analyze how we feel about this stuff, but if your dogma stands against any Whatever the use of AI, you will no longer be made aware of it – if, indeed, you ever were. How many times have games like Call of Duty been called after the fact (heh)? We'll see where this all goes, but I think it's worth mentioning for those not familiar: those are “AI powered devices.” Incredibly Normal at this point. In my opinion, they are worlds apart from generative AI, but then again, you do.
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