Overwatch 2 launches with a crazy Talon-themed marketing campaign

Overwatch 2 has been captured by Talon, and it seems that Vendetta, the new damage hero of season 20, is after it all. From official social media outlets to actual in-game logos, Overwatch 2 The villain has been rebranded by the outfit in what promises to be a massive marketing campaign for upcoming updates of the hero shooter.

in Overwatch 2 Season 20, Vendetta was officially added to the list of playable heroes. Daughter of Antonio Bartalotti, a Talon executive killed by Gabriel “Reaper” Reyes during an Overwatch archive mission, Vendetta has a score to settle with both Overwatch and Talon, and Blizzard has been teasing her plans since they first revealed them.

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Overwatch 2 is completely taken over by Talon

now, Overwatch 2 has unveiled what could be its biggest marketing campaign to date. Talon is completely captured Overwatch 2Getting all its official social media accounts rebranded. The Overwatch 2 Instagram, Facebook, and Twitter accounts all now sport the brand-new Talon logo and are posting ominous images, videos, and statements. “Talon has taken control of this channel,” the new Twitter description reads. “Only we have the power to reshape history.”

However, this hostile takeover is not limited to social media. Along with the game client itself has also been kidnapped by Talon Overwatch 2 Replacing logos, match finder, and other places in the main menu. The Battle.net game client logo has also been changed – although it's still there Overwatch O, the orange stripe has turned red, with an ominous matching glow behind it.

What does Talon's hostile takeover mean for Overwatch 2?

The phrase “Reign of the Talon” appeared several times in photos shared during this ambitious marketing campaign, though they were soon removed. At least, it can be named for Overwatch 2 Season 21, which is scheduled to begin on February 10. However, the scope of this takeover suggests it could be more than a single season. It could be that “Reign of the Talon” is a multi-season theme or some other important initiative that will be explored. Overwatch 2. If the Talon banner and cannons are seen at the Rialto, a GIF has been shared Overwatch 2 If Twitter is any indication, it may also include long-term map adjustments.

Whatever it is, Vendetta is at its heart Overwatch 2 campaign The new Talon logo looks a lot like a wolf, and considering one of Vendetta's monikers is “La Lupa,” it would be even more surprising if it wasn't involved at this point. what's more, Overwatch 2 shared a bunch of photos on Twitter showing Talon-aligned heroes, including Vendetta – but suspiciously excluding Doomfist.

A reliable one Overwatch 2 A leaker recently claimed that Vendetta will ditch Doomfist to take on Talon in the upcoming movie, and this marketing campaign only seems more likely this hour. Overwatch 2 Cinematic and narrative creative director Jason Hill has broken his nearly six-month silence on Twitter to comment on the incident, heavily suggesting that a new cinematic is coming soon.

luckily, Overwatch 2 Fans won't have to wait long to find out what's really going on. Overwatch 2 Will probably start revealing stuff for the first season of the year in the next week or two. Additionally, first Overwatch 2 The Spotlight event took place on February 12, 2025, so it wouldn't be surprising if Blizzard scheduled a new event this year to tease the seasons and heroes coming to the game in 2026.

Speaking of which, Overwatch 2 may have also teased two new heroes recently. A Storytime video called “The Invitation”, along with datamined final voicelines, suggests that Wuyang's sister Anran may come into play soon, while a “Search and Destroy” comic revealed a modern one. Overwatch 2-Look for Era Imre Sarioglu, a character that has been teased for nearly a decade. With Anran's fervent fans, Imre's combustible Hardlight powers, and whatever Vendetta is doing with the Talon, it's no exaggeration to say that Overwatch 2 has turned up the heat recently, and it doesn't show any signs of stopping anytime soon.