Grand Theft Auto 6 is now only nine months away, if the game's latest release date is anything to go by. Thanks to multiple delays that appeared out of nowhere, and Take Two's insistence that it would meet release dates in the past, there are many questions as to whether November 19th will finally be the day GTA 6 lands on PlayStation 5 and Xbox Series X.
However, Take Two has become more and more convinced in recent months that November is the real deal, and we just got our definitive sign that Rockstar intends to hit its target this time around. According to Take-Two's Q3 2026 earnings results, which were released earlier today, it has been revealed that GTA 6's big launch marketing campaign will begin this summer.
GTA 6 marketing set to begin this summer
Of course, it is not clear confirmation that November 19 is a firm release date. We know video game development is unpredictable and can change at any moment, but dropping a bunch of money for Take Two GTA 6 marketing is a sign that the publisher is confident about the date. You wouldn't launch a summer marketing campaign for a game to be released in 2027, would you?
GTA 6 may launch as a digital-only game, it has been claimed
Avoiding leaks is paramount to Rockstar.
Another very good sign that Rockstar is sticking to November 19th is that Take Two CEO Strauss Zelnick said as much as he originally said at the start of the earnings call, confirming that the release date is still the same as before, and that Take Two is still expecting large net bookings for the fiscal year. All signs are very positive.
It's worth noting that Zelnick himself has already shown a lot of confidence in these earnings calls, mostly because he has to. He's telling investors what they want to hear, and that often results in delayed announcements when he's stuck on certain release dates. However, this new confirmation, along with marketing starting this summer, is a pretty sure sign that both Take Two and Rockstar are more confident than ever about its release date. Now, we just cross our fingers and hope they are right.
