Purchase of 55 billion dollars EA A cosplay group planning to march and protest the deal at EA's Redwood City headquarters by Saudi Arabia's Public Investment Fund (PIF) has drawn attention. A group called Players Alliance HQ took to social media to reveal what they plan to do after arriving on the EA campus.
In September 2025, EA confirmed it would go private amid a pending $55 billion buyout by a consortium group consisting of PIF, Affinity Partners, and Silver Lake. Affinity Partners is an investment firm that has previously received funding from the Saudi Arabian government, and is led by Jared Kushner, son-in-law of US President Donald Trump. However, leveraged buyouts have drawn scrutiny from various groups, and are still subject to regulatory approval by the US government and similar organizations.
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EA's Redwood City campus will be the site of a protest 'ride'
Despite EA's efforts to allay concerns from its player base, that hasn't stopped protests against the deal from surfacing. One such protest group, called Players Alliance HQ, said it would “raid” EA's main campus in Redwood City, California, to present a petition in hopes of blocking the deal. The Players Alliance headquarters said its protest will begin on Monday, May 11, at 11:00 a.m. Pacific. Content creator Slayercase revealed via an Instagram post what the Players Alliance headquarters will do once they arrive at EA's Redwood City headquarters. SlayerKase said protesters plan to unfurl a 50-foot scroll containing 70,000 signatures as a petition to stop the EA purchase. will be hoisted on the scroll Madden NFL Football field on EA campus.
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Given that Players Alliance HQ is a cosplay group, the protesters plan to show up in various costumes depicting EA's corporate infrastructure as villains. Slayercase said he planned to attend and stream the protest on his Twitch channel. The Sims 4 Content creator and Twitch partner Jeffryn said in a separate Instagram post that she will personally stream her view of the EA protest. The Players Alliance headquarters claimed via its mission statement that EA CEO Andrew Wilson was “paid 260 times more than the median EA worker, while the company laid off thousands of developers.” Players Alliance HQ has expressed concern that EA's shutdown of various game servers, and its continued use of loot boxes in its modern titles, are robbing consumers of their games and their money.
EA's deal is far from over
However, Players Alliance HQ isn't the only group protesting against EA's pending purchase. US House Representative Maxwell Frost (D-FL) joined Zefrine and former EA Creator Network member Lilsimsie on the livestream to protest the EA purchase and raise awareness for their viewers. Frost is currently the youngest member of the United States Congress at age 29, and is also a member of the US House Committee on Oversight and Government Reform.
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In late 2025, two members of the United States Senate also raised national security concerns about EA procurement. Senators Elizabeth Warren (D-MA) and Richard Blumenthal (D-CT) said the purchase of EA would allow PIF to use its position to gain influence and potential access to data on EA's audience in the US and around the world. In short, EA's contract with PIF is not over.
Source: GameSpot
