It was established about two decades ago. Gunnar The eyewear is at the forefront of the industry, constantly pushing the boundaries of what eyewear can offer in both form and function. From protecting eyes against the harsh effects of blue light to bringing more comfort and clarity to screen-driven lifestyles, Gunnar has earned its reputation. Such as through its collaboration with popular franchises Call of Duty and resultAnd with standout designs that balance style with substance, the brand's eyewear is a must-have for gamers and professionals alike.
This year at CES in Las Vegas, Gunnar is once again raising the bar in terms of the choices currently available and the way it continues to deliver the same degree of excellence that the brand has long been known for. In response to feedback and trends, Gunnar's CES 2025 display introduced features and designs that broaden its demographic while still staying true to its goals of style, comfort and eye health.
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Gunnar's Clear Pro lenses are an artist's dream come true
The standout Gunnar product presented at CES this year was undoubtedly the brand's Clear Pro lens, which is currently available in various collections – Muir, Humboldt, Pacifica, Palomar, Pismo and Tahoe. Gunnar's Clear Pro Lens was developed after demand from graphic designers and other creatives who needed the company's patented lens technology, but without color change, their screens were prone to misinterpretation of colors.
As their name suggests, Gunnar's Clear Pro lenses are fully clear, offering the same technology and features as the brand's other lens variations, including its signature amber tint. Gunnar's Clear Pro lenses are also available for those who need prescription glasses, which ultimately increases their appeal and further increases their reach.
Gunnar is expanding its mineral glass selection
In the vein of clear lenses, Gunnar is expanding its mineral glass offerings with a new purity collection, set to launch in May. Using the same material found in high-end cameras and telescopes, Gunnar's mineral glass lenses eliminate refraction, rainbow effects, and image distortion, resulting in unparalleled visual clarity.
At CES, Gunnar unveiled the first product in the Purity Collection, Tioga, which features the brand's popular mineral glass lenses housed in a lightweight, round acetate and reclaimed wood frame, with German spring hinges for the earpieces. After the Purity collection launches in May, the Tioga line will be available in amber and clear pro mineral glass for a retail price of around $250.
Gunnar's new sun-shift and visor models balance compatibility and comfort
Some of Gunnar's more distinctive offerings on display include the brand's new sun-shift and visor models. The sun-shift model is a collaboration with Activision and Call of DutyAptly named “Call of Duty Ghost Edition” and it's currently available for purchase. These glasses come with a military-inspired aviator frame made of premium-engineered polymer and stainless steel to provide a sleek look and maximum durability. While the lenses are Gunnar's signature amber tint, they can change to a sunglass tint when outdoors in about 15 seconds and then back to amber after 15 minutes of being indoors.
Gunnar's Viscer model isn't here yet, as the company aims to launch it in March this year. This particular model of goggles is similar to ski/snowboard goggles, in that they feature wide lenses designed to prevent dry eyes by limiting airflow. Ultimately, Gunnar sees these e-sports as more appealing to the crowd, but they still offer something unique that anyone can benefit from.
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Gunnar's Christa and Pinnacle collections offer more inclusive looks and shapes
In response to customer feedback that most of the brand's glasses cater to men, Gunnar is also launching its new Krista collection this year, aiming to give them the more feminine look they're looking for. Overall the collection will launch four different lines over the next few months, each with its own look and construction and only $65.
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Erica (February 2025): All-metal construction with cat-eye design
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Aileen (April 2025): Thin and straight lines
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Ingrid (April 2025): Round, form-fitting frames
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Sophia (April 2025): Rose gold temple frame with circular lens
Customers have also often provided feedback about the fit of the Gunnar glasses, commenting on the fact that they usually feel a little too tight on larger heads. So, Gunnar launched Pinnacle – a king-size line of glasses aimed at providing a better fit for larger heads – which is slated for a June 2025 launch.
Gunnar's Quantum and Luma collections blend style with substance
Gunnar also showcased part of its Quantum and Luma collections at CES 2025, both of which are its more stylish offerings. Doom sunglasses as part of the Quantum collection are inspired by Tony Stark's glasses. The Avengers And add gold temples and side shields incorporating Gunnar's air-shielding technology into the mix. Available in Doom Gunnar's signature Amber, Maximum Protection Amber Max and Sun tints.
Gunnar's Fremont and Campbell lines, which are part of the Luma collection, are both on their way this year as well. These glasses have all-metal frames with acetate-marble sides and small vents on the edges. Finally, let these wearers get all the benefits of a pair of Gunnar glasses while showing off the unmistakable look.
Overall, Gunnar's CES 2025 showcase further proves its commitment to innovation, style and inclusivity, setting a new standard for the eyewear industry. Addressing consumer needs with products such as the Clear Pro and Purity Collection, while expanding its appeal through others such as the Crysta Collection, Gunnar continues to prove itself as a formidable competitor in the market. Whether it's enhancing visual clarity for creatives, redefining functionality for gamers, or offering designs for underserved demographics, Gunnar proves that it's not just a pioneer in the field, but a leader.
Gunnar The glasses are available for purchase on Gunnar's official website.
