a new one PlayStation Store The feature shows game launch prices, helping users assess how good a deal they're getting. However, the functionality still doesn't seem to be working well, as it has occasionally shown incorrect starting prices for select PlayStation 5 titles.
While the PS Store receives new features on an almost monthly basis, Sony doesn't always formally announce them. Small additions are often rolled out without much fanfare. That seems to be the case with the launch price feature, which started rolling out to users in late February 2026.
The PlayStation Store is now displaying game launch prices, but only in certain cases
The new PlayStation Store display adds a game's launch price above the current sale price, providing a quick “then vs. now” comparison. The listing specifies that the launch price reflects the game's first 30 days on sale. The 30-day cutoff could indicate that Sony will begin denying discount requests for titles that are less than a month old. Some platforms, including Steam, already implement such policies, although they allow for launch discounts at launch in the form of limited pre-release price cuts for early adopters. The PlayStation Store has historically been very flexible, although Sony has long exercised operational control over discounts, particularly for indie titles. For example, Return of Obra Day Developer Lucas Pope has publicly denied his request for Sony to discount the game on the PS Store at least once.
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Gamerant can confirm that the launch price feature is available on the console and web versions of the PS Store. It also appears when browsing the Store from the PlayStation app on mobile devices. One limitation of the current implementation is that the game's starting price is only displayed when the title is on sale. Consequently, something like Battlefield 6 Shows the most recently launched price, while the most recently released Sparta's sons of war does not It's unclear if and when the launch price tag will roll out to additional listings, including those that aren't currently on sale. Since some titles receive permanent discounts over time, showing both the original and current price gives players a clear reference to how much the game's price has changed since launch.
Some PS Store launch price labels are now bugged
Sony's initial implementation of the new feature still has room for improvement. Notably, multiple listings reviewed by GameRant currently show inaccurate starting prices in the hundreds of dollars. These include Leave the hell out, UFC 5and Marvel's Spider-Man 2. The cause of the bug is unclear. However, one thing that all of the affected titles identified by GameRant have in common is that they offer multiple versions, and only some versions display inflated and obviously incorrect starting prices.
Listing a game's launch price alongside its current discounted price is consumer-friendly because it adds price context, not just price information. The discount number is abstract in itself; Without knowing the original MSRP, PlayStation users can't easily tell if they're seeing a meaningful reduction or a relatively small adjustment from a long-standing low baseline. A projection price display restores that context, allowing consumers to immediately understand how a game's pricing has evolved over time rather than assessing it in a vacuum.
As Sony has yet to formally announce the feature, its reasoning for including it is unclear. Regulation, rather than product strategy, appears to be the most plausible driver. In the EU, rebate claims for advertised price reduction guidance must be based on the previous price, usually defined as the lowest price in the previous 30 days. Many online retailers are complying with these rules with additional pricing disclosures. However, launch prices are not directly relevant to these EU-mandated requirements unless they correspond to the game's first 30 days on the market.
Source: European Commission
