Former Nintendo sales leader predicts Switch 2 price hike

A former Nintendo sales leader predicted that hardware prices Nintendo Switch 2 It will inevitably increase, but the company says it can find ways to minimize the change. The former sales lead said that, if the price of the Switch 2 goes up, the damage could be offset by subsequent changes in game prices.

It's no secret that the ongoing DRAM shortage crisis has had an impact on the gaming industry, as the rise of AI-based data centers has driven demand for the necessary components. After the fall of 2025, the prices of RAM kits, solid-state drives (SSDs) and other PC components are set to rise sharply in the coming months. Although prices on some DDR5 RAM kits have started to drop at retailers like Amazon and Newegg, current rates are still higher than before. The RAM crisis has prompted Sony to announce a price hike on all PS5 consoles worldwide starting April 2. Therefore, the price of PS5 Pro will increase from $749 to $899.

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Former Nintendo sales lead says Switch 2 will see price hike

With the PS5 facing imminent price hikes, a former Nintendo executive believes the Switch 2 could follow suit at some point. During episode 216 of the Kit and Krista podcast, a former Nintendo sales lead known as Sean discussed the Switch 2 with the show's hosts, former Nintendo of America employees Kit Ellis and Krista Yang. To start the discussion about the future of the Switch 2, Sean touched on Nintendo's upcoming price changes to first-party Switch 2 games, which will see digital games priced cheaper than physical copies. Sean described Nintendo's upcoming game price split as a “pro-consumer move.” This change will take effect on May 21, starting with the launch of Yoshi and the Mysterious Book On switch 2. Pre-order for upcoming Yoshi The title on My Nintendo Store has already taken this change into account, with digital pre-orders starting at $59.99, and physical pre-orders going for $69.99.

Sean said the Switch 2 will inevitably undergo a price increase, and said Nintendo was likely waiting to see how the tariffs from the US government would play out in global markets. Although he didn't say the exact price the Switch 2 could jump to, Sean said, “I think there are things they can do and try to mitigate it, but I also look at this move by the software, if I'm reading it correctly, to make the hardware price a little more palatable.” Although he claimed his predictions were “educated guesses,” Sean also said that some physical Switch 2 first-party games still cost as much as $70 or $80. can be high. Mario Kart World The latter is an example of value. Given the upcoming Switch 2 titles like Symbol of Fire: The Weave of Fate and Pokemon wind and waves Coming in the pipeline, time will tell what the starting prices of those games will be.

Potential buyers shouldn't wait to get their hands on the Switch 2

The Switch 2 console will be priced at $449 from its June 2025 launch, with bundles that include the console and a pack-in game. Mario Kart World or Pokemon Legends: ZAStarting at $499. However, Nintendo has indicated that even that could change depending on the global market. In February 2026, Nintendo president Shuntaro Furukawa stated that the company was keeping an eye on the economy and the RAM crisis. Although Nintendo remained unaffected by the RAM shortage at the time, Furukawa said that a Switch 2 price increase was not off the table.

Although the Switch is set to launch four big games throughout April 2nd, it remains to be seen when the gaming giant will face the inevitable task of changing its console prices. Therefore, customers looking to get a new Nintendo console at current prices should not wait too long.

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