An analyst said during a talk show that the price tag for $80 Grand Theft Auto 6 Not high enough and Rockstar Games claimed they should charge $200 for what they called “the ultimate game”. Tech arrived four months ago GTA 6 It is scheduled to launch on PS5 and Xbox Series X/S consoles.
While GTA 6 One of the most anticipated titles of 2026, Rockstar has come under fire for its decision not to ship the game on Blu-ray Disc and to provide a digital download voucher that users can redeem at PlayStation or Microsoft storefronts. The move drew the ire of gamers and developers, including CI Games CEO Marek Tyminski. The Lords of the Fallen 2 Leed said Rockstar's digital shift was unfair to game studios still shipping physical copies.
The analyst believes that GTA 6 should cost $200 instead of $80
The standard version of though GTA 6 With its $80 MSRP already raising eyebrows, one analyst believes Rockstar Games could have charged even more. During a July 8 interview with TBPN, Stretchery founder and financial analyst Ben Thompson said Rockstar Games is charging “very little.” GTA 6. Thompson said developers should charge $200 for the upcoming title, Call GTA 6 The “last great game” before the advent of AI in game development. He continued by sharing what he felt compelled to buy GTA 6Even if he doesn't know if he plays himself. TBPN show host John Coogan told Thompson his analysis GTA 6The price was “Nuclear Tech”.
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Thompson said GTA 6 was “the pinnacle of AAA craftsmanship”, possibly made possible through developer crunch. In early July, members of the Rockstar Games Workers Union (RGWU) accused the studio of pay issues, mismanagement and a crunch culture. Grand Theft Auto 6 It is all set for a November 19 release. The crunch was reportedly baked into the contracts of UK-based Rockstar staff members, although the union admitted that some Rockstar staff teams were not subject to any crunch. Ongoing unionization efforts within the UK have resulted in pay rises for Rockstar staff members since last October.
However, the price of $80 GTA 6 There is still a steep for consumers to pay. By comparison, in 2013 GTA 5 was priced at $60, which after adjusting for inflation was about $86 in 2026. Given that GTA 6 Costing $10 more than most AAA titles available on the PS5 and Xbox Series X/S, this could result in an additional $450 million in revenue for Rockstar Games.
Regardless of the price, industry analysts say GTA 6 It is expected to break sales records on the launch day. Since digital game releases are usually more profitable than physical copies, it remains to be seen how much money Rockstar Games will make. GTA 6Initial sales of
- issued
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November 19, 2026
- ESRB
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Rating Pending – Potentially Mature 17+
