Borderlands 4's bounty packs are betting on the wrong horse

Limitation 4The battle to maintain its player base has continued since launch, releasing major balance updates and performance patches to ensure the game not only runs smoothly but is fair for all playstyles. Although not a live service game, Limitation 4 It's about the live-service you get without fully committing to the model, with a post-launch roadmap that clearly aims for continuity. So far, that post-launch content isn't up to snuff for some players, with the upcoming release of its first bounty pack, How Rush Saves Mercenary Day, a sign that it's putting all its eggs in the wrong basket.

Borderlands 4 How Rush Saved Mercenary Day Bounty Pack key art

each Limitation 4The Bounty Pack plans to bring a host of new content to the game, albeit at a price. On paper, this seems like it can only help the game's longevity in the long run, potentially drawing players in on a regular basis. however, Limitation 4 The community has been voicing their concerns lately, and they don't seem to connect with what Bounty Pack is advertising. The first bounty pack, set to launch on November 20, is also already facing criticism for its apparent priorities.

Borderlands 4's bounty packs are betting heavily on cosmetics

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Announced prior to release as part of Limitation 4’s roadmap, Bounty Packs are designed to act like mini DLC drops introducing new missions, areas, bosses, rewards, and progression hooks through Vault Cards. Instead of being big, story-driven expansions like the past border area As the season progresses, Bounty Packs aim to provide frequent injections of content to keep players busy between major updates. In theory, they are meant to be Limitation 4 Power remains after launch and serves as a replacement for traditional live-service seasons.

Here's what each is Limitation 4 The Bounty Pack includes:

  • Featuring new unique areas, new missions and a unique boss

  • Vault card with 24 cosmetics and 4 pieces of legendary gear

  • New Vault Hunter Cosmetics

  • New vehicle with new cosmetics

  • New legendary gear

The harsh reality is that the bulk of these bounty packs are not real content but an illusion of content. Most of these additions are, in fact, cosmetic in nature, and Limitation 4 Being primarily a first-person single-player game, skins for players don't matter as much as they might in different contexts.

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The new “missions” included in the bounty packs are presented vaguely enough that it's safe to assume they're just main story missions. There's only one new boss in each pack, and a “new unique area” doesn't have to be anything big to be labeled as such. Finally, the “new legendary gear” includes four re-rollable pieces, and given how the current horrors of legendary gear in the Keros event have been received, if these bounty packs don't deliver in that area, they'll likely be written off as worthless.

But the main thing about the game's bounty pack is that they think the players will be satisfied. Limitation 4As long as it contains more cosmetics. Based on a recent thread on the X post by @EpicNNG, though, that's clearly not the case. Below @EpicNNG's picture of how Rush saved the bounty pack key art and the statement, “Everything is riding on this landing,” many players expressed their frustration. Limitation 4The obvious side to its cosmetic game. One player also said that the only thing the community cares about are the new legendary weapons, and there are already a lot of cosmetics.

To the point that many of these players have made it, the game's post-launch content is full of cosmetics, with its community challenges being some of the driving forces behind it. with Border 4The endgame is already under intense scrutiny, it's only a matter of time before the player base decides to jump ship if it doesn't change course soon and start offering more substantial content.

The problem may actually be that Border 4 Treating itself like a live-service game when it's not the only one. It seems to be banking on the literal presence of content to keep players interested, but judging by comments on Reddit threads and posts like @EpicNNG's, there isn't enough to keep players engaged for very long.


Borderlands 4 tag page cover art


issued

September 12, 2025

ESRB

Mature 17+ / Blood and Gore, Intense Violence, Sexual Content, Strong Language, In-Game Purchases, User Interaction


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