Omoda and Jaecoo hosted a grand brand launch event on July 29 at the Fairmont Hotel in Riyadh.
The event attracted over 250 prominent local media and industry Key Opinion Leaders (KOL) and received significant attention from the Saudi Ministry of Investment and Ministry of Energy.
High-ranking government officials were also present to witness the launch.
The event started with a dazzling light show, and a digital hologram host made a surprise appearance to host the live event.
This innovative approach not only provided the audience with an amazing visual and auditory experience but also demonstrated Omoda and Zeko's commitment to future technology and fashion trends.
Omoda and Jaecoo target the new generation of lifestyle enthusiasts and the urban elite respectively. The former aims to find new paths in the age of smart and electric vehicles, while the latter, with its fearless spirit of exploration, strives to break boundaries in the global off-road vehicle market.
In the Omoda series, the C5, with its “Art in Motion” design philosophy, embodies a unique and stylish crossover SUV style.
Its exterior design combines a diamond-cut geometric matrix grille, a dynamic and powerful waist line, 18-inch dual color blade wheels and a signature coupe SUV fastback silhouette, giving it a futuristic technological feel.
In terms of safety, the C5's body is made of 78 percent ultra-high-strength steel and comes standard with advanced intelligent driving assistance systems, offering passengers world-class safety and comfort.
At the event, the Omoda C5, as a star model of the OMODA series, showcased its distinctive and stylish crossover SUV style with its “Art in Motion” design philosophy.
Its exterior design features a diamond-cut geometric matrix grille, a dynamic and powerful waist line, 18-inch dual color blade wheels, and a somewhat SUV fastback silhouette that highlights its futuristic technological feel.
With world-class safety capabilities, this model has a body made of 78 percent ultra-high-strength steel and is equipped with advanced intelligent driving assistance systems to ensure passenger safety and comfort.
Jaecoo J7, equipped with ARDIS All-Terrain Intelligent System, exemplifies the “Classic to Beyond Classic” concept of the Jaecoo series.
This system provides the J7 with excellent passability in various complex terrains such as sand, mud and off-road, ensuring Saudi users can enjoy the best driving experience in any travel scenario.
In terms of power, the J7 is equipped with a 1.6TGDI engine with a peak torque of 290N·m, mated to a 7-speed wet dual-clutch transmission, which provides an excellent driving experience. All J7 models are built to extremely high safety standards, with an innovative energy-absorbing cage body design, more than 80 percent high-strength steel, and leading ADAS systems, collectively creating a “Beyond Classic” safety system and intelligent protection.
Shawn Xu, CEO of Omoda and Jaecoo, gave a strategic speech at the launch event, sharing the brand's remarkable achievements in the global market.
In just over a year since its inception, Omoda and Jaecoo have achieved global sales of over 260,000 units, with export sales witnessing a 54 percent year-on-year growth in the first half of 2024.
This achievement not only confirms the brand's position as one of the fastest growing automotive brands globally but also demonstrates its strong competitiveness in the global automotive market.
Behind these achievements is Omoda and Zeko's deep market penetration and relentless pursuit of product innovation.
In the future, Omoda and Jaecoo will continue to deepen their presence in the Saudi market, positioning it as an important center for rapid progress in the Middle East and global markets.
As a personalized new energy vehicle brand, Omoda and Jaecoo will focus on the new energy sector, offering models to meet different consumer needs, with various energy options including BEV, PHEV, and ICE.
Omoda and Jaecoo's global strategy extends beyond the Middle East. In Europe, the brand is expanding rapidly.
From the launch event in Spain this February, the establishment of the first factory in Barcelona, to the market layout in Poland and Italy, Omoda and Zaiko are not only rapidly expanding their sales and service network and supply chain system, but also demonstrating their service capabilities. and systems manufacturing capabilities in the global automotive industry.
In addition, the “Go Paris” tour event held during the centennial sports event in Paris further highlighted the brand's appeal and determination to expand into the European market.
Looking globally, Omoda and Jaecoo see the European market as a testing ground for the survival of technology and products and a key area for building an international brand.
According to the “2030 Strategy” plan, the brand aims to enter more than 60 countries and regions around the world, establish more than 3,000 global sales and service networks, and lead the trend of the automotive industry through continuous technological innovation and product upgrading, which will serve global consumers. will provide safe. , greener, and smarter travel experiences.
