Overwatch 2 once again raises millions for breast cancer research

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Key takeaways

  • Overwatch 2's 2024 The Mercy for a Cause campaign raised $12.3 million for the Breast Cancer Research Foundation.
  • Overwatch games have helped raise over $25 million for BCRF since 2018.
  • Blizzard and BCRF will reveal what research these newly raised funds will support in the coming months.



Pink Mercy campaign in 2024 Overwatch 2 Raised $12.3 million for the Breast Cancer Research Foundation. This achievement brings a lifetime amount of Rs Overwatch The games have raised more than $25 million for the BCRF.

Back in May 2018, Overwatch Launched a limited-time BCRF charity event that allowed players to purchase a $14.99 pink Mersey skin, with all proceeds going to the New York-based nonprofit. After more than six years, Pink Mercy Cosmetics is back Overwatch 2Offered between June 25 and July 8, 2024, as part of another BCRF fundraising initiative called Mercy for a Cause.

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The second iteration of the event was extremely successful, raising $12.3 million shortly after Overwatch 2 Season 11 started. “This achievement is a testament to our incredible generosity Overwatch community,” Blizzard president Johanna Farris said in a prepared statement shared with Game Rant. The executive also thanked everyone involved in Mercy for a Cause for helping make a difference in the fight against breast cancer. BCRF president and CEO Donna McKay said. The nonprofit organization is “deeply moved by the success of the campaign. Motivated as a “form”, the funds raised will help make the innovations needed to end breast cancer.



Overwatch now holds two breast cancer research foundation donation records

Compassion for the Cause matches the $12.7 million raised by the original BCRF charity program in 2018. Blizzard consequently holds the record for both the largest-ever and second-largest single corporate donation to BCRF. In total, the company has donated more than $25 million to breast cancer-fighting nonprofits. $15 excluding pink mercy skins, Overwatch 2 Players were also able to purchase the Rose Gold Mercy Bundle for the duration of Mercy for a Cause. This $20 package included another Mercy skin, as well as new player icons, sprays, and name cards designed by Angela Ziegler and Danny Ellis. Daya Veer weapon skin was also part of the bundle.


History of Blizzard's BCRF donation

2018

$12.7 million

2024

$12.3 million

Total

$25 million

Some items from the 2018 BCRF charity event—including sprays and Twitch emotes—were not returned as part of Kindness for the Cause. This suggests that a large no Overwatch 2 The cosmetics featured in the 2024 event were also one-time offerings.

Blizzard and BCRF have yet to specify the exact initiatives this latest donation will help fund, but have promised to do so “in the coming months,” which apparently means early 2025. Funding from 2018 Overwatch The campaign was used in part to support the development of AI technology for mammogram image analysis to provide more accurate breast cancer risk assessment relative to standard practices. They helped create predictive models to determine the likelihood of developing triple-negative breast cancer, the deadliest form of the disease, among many other solutions and efforts.


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