Speed ​​vehicle designers need to negotiate relationships with car manufacturers

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Racing video game series Needed for speed is celebrating its 30th anniversary in 2024, and its designers and developers have taken the opportunity to look back at the history of the franchise. They discussed how to do it Needed for speed The series has influenced and been influenced by car culture, the games they personally felt were the most emblematic of the series, and the relationships they built with car manufacturers around the world as they tried to accurately recreate the different types of vehicles within each game.




Game Rant, during a press event attended by vehicle designer Brian Alban, which accompanied the 2009 series. Need for Speed: ShiftHe discussed how he has built positive relationships with many car manufacturers over the years. These close relationships have allowed Alban's team to pursue authenticity with every car added to the games and introduce vehicles ranging from luxury Porsches and Ferraris to fully kitted out race cars.

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The need for speed and car culture are completely intertwined

Alban explained his research process for the design Needed for speed Vehicles involve completely immersing themselves in car culture, so they can keep up with trends as they change. In addition to the manufacturers themselves, he cites the website Speedhunters as a valuable resource. Describing his journey from working in car design to becoming a passionate car fan, Alban said:


“From an authenticity standpoint, it lands squarely on my shoulders. I have to be the one to bring that to the table. It's been my bread and butter in my own free time for the past 20 years. I'm immersed in the car culture, and I think that brings authenticity.
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Alban said that, over the years, he has seen a distinct change in how Needed for speed is seen Now, sports have become an integral part of car culture, becoming more and more automobile and car enthusiasts. Needed for speed Fans and vice versa. He emphasized that this has brought to fruition the decades-long partnership with certain car manufacturers. In particular, Alban cited BMW and Nissan as partners with whom he has worked closely throughout its development. Needed for speed.

Needed for speed The car maker partnership will continue in the future


The Needed for speed The franchise has no intention of stopping working with car manufacturers in the future. Recently, BMW, which Alban described as one of the series' longest-standing partners, created a real-life replica of the M3 GTR. Need for Speed: much needed. The team was absolutely buzzing about the collaboration, with creative director John Stanley grinning from ear to ear as he discussed the “exciting new project.” The project was “a dream come true,” said the team, who witnessed it Most Wanted As the most “prestigious”. Needed for speed Games and truly “the epitome of the franchise as a whole.”

Finally, as Brian Alban explained, the relationship between Needed for speed Franchises and real-life car manufacturers aren't a static or uniform thing — it can change on a dime “depending on who's in charge,” Alban said. But, as the series becomes a bigger and bigger part of the car world, the team is confident that they will be able to continue working with real-life car manufacturers and developers to create and design even more authentic cars. Perhaps, like the M3 GTR, the Needed for speed The team will also create a few more vehicles of their own that can jump from video games to reality in the future.


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