The analyst predicts a big change for Ubisoft in 2025

Key takeaways

  • According to analyst Joost van Dreunen, Ubisoft is facing possible privatization and major strategic changes in 2025.
  • XDefiant's shutdown may reflect broader trust issues in Ubisoft's approach to gaming.
  • Ubisoft's future plans remain uncertain.



Entertainment analyst Joost van Dreunen believes Ubisoft It has led to privatization and other major changes in strategies. 2024 has been a particularly difficult year for Ubisoft. Even if it has a hold on huge IPs Assassin's Creed, There is a rainbowand Prince of PersiaRecent outings have been less than stellar, as have the reception of releases Star Wars Outlaws Highlighting what could be a wider lack of confidence in Ubisoft's gaming approach.

Recently, Ubisoft announced plans to shut down XDefiantIts a first-person shooter that sets out to fight like gaming giants Call of Duty. Many expected XDefiantOff, predicting the future of the game based on its declining player count. Now that XDefiantplans to shut down its services, new registrations and downloads will be blocked, preventing more of Ubisoft's resources from being allocated towards the title. People who follow Ubisoft have also taken over XDefiantThe failure of the company as a great indication of the current situation.


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With XDefiant's days numbered, a Ubisoft franchise must fill the void

Now that XDefiant is headed for an early grave, Ubisoft has an opportunity to use one of its biggest franchises in its place.

A report by business professor and gaming analyst Joost van Dreunen suggests that Ubisoft is “going to privatize and disintegrate in 2025.” The analyst supports this claim by citing the company's track record throughout 2024, especially noting the significant drop in Ubisoft stock that occurred this year. Furthermore, van Dreunen describes the company's approach to game development as “stubbornly outdated”, suggesting that Ubisoft's recent habits, refusal to take risks, innovate, and find more attractive ways to monetize its games lead it to failure.


Ubisoft may be headed for major changes


Rumors of a possible Ubisoft purchase have been swirling for months, based on the fact that investors have recently encouraged and demanded the company go private. Ubisoft CEO Yves Guillemot has tried to manage the conversation around a purchase, and fans have expressed a desire to use its most famous IPs to prevent further damage to the company.

Joost van Dreunen pointed out Assassin's Creed Shadows As a saving grace amid several recent missteps for Ubisoft, he doesn't express confidence in the project to restore the Ubisoft brand. Assassin's Creed Shadows Production was delayed to ensure the best launch possible. However, van Dreunen discusses the player's belief that Ubisoft is a form of low-moving currency in the gaming market. Although the company has taken steps to ensure a better relationship with its audience, Ubisoft may have tried to obscure its Steam data, which could have caused a wider rift. Regardless of how Ubisoft's next big release fares, many believe the company has a tough future ahead of it.

Ubisoft

Ubisoft

Ubisoft is a well-known video game developer and publisher headquartered in Saint-Monde, France. Current CEO Yves Guillemot runs an array of teams responsible for some of the most iconic and well-known series in video games, including Assassin's Creed, Farcry, The Crew, Just Dance, and more. Ubisoft also serves as the parent company for an array of other video game developers, including names like Massive Entertainment, Ubisoft Paris, Blue Mammoth Games, Red Storm Entertainment, and more.

Date of establishment
March 28, 1986

Headquarters
Saint Mande, France

CEO
Yves Guillemot

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