Saudi creative and media industry on trajectory of continued expansion, says GroupM MENA boss
Dubai: Multinational advertising network WPP's media-investment business, GroupM MENA, “aspires to shape the next era of media, where advertising works better for people,” said Amer Al-Haj, who became its CEO in September last year. “This has become our 'North Star' focus,” he told Arab News. In support of this objective, the company has set “new … Read more