Recent reports indicate both PlayStation And Xbox is gradually incorporating generative AI into its game development workflow, despite the controversies surrounding its use. The data also shows that the use of generative AI in game development is growing rapidly, although major players such as PlayStation and Xbox are cautious about adopting it openly.
According to a recent analysis, one in five games on Steam now uses generative AI. This isn't particularly surprising, as Valve's storefront is one of the biggest platforms for indie titles. Indie developers face less pressure than major video game companies when using AI. Still, it looks like the two biggest names in the industry are planning to adopt the technology for game development despite the ongoing stigma around it.
PlayStation is exploring AI artists, while Xbox is using generative AI in major franchises.
A report from The Game Post suggests that newly founded first-party PlayStation studio Dark Outlaw Games is looking to hire a concept artist with experience with generative AI tools like Midjourney and ChatGPT. Meanwhile, insiders claim that Xbox has already begun integrating similar AI tools into Halo Studios' workflow, reportedly using them to build worlds and refine various aspects of the upcoming. hello The art of installments. This shift towards generative AI comes at a time when many gamers remain skeptical of the technology, believing it could lead to low-quality content in AAA games.
Previously, several major video game companies, including Take-Two, CDPR, and EA, expressed concerns about using generative AI tools, primarily due to fear of backlash from fans. Nintendo, however, has taken a firm stance against the technology, with Shigeru Miyamoto confirming that the company has no plans to use AI. Meanwhile, many developers have described these tools as “useful”, admitting that they are hard to resist. For example, the key Battlefield 6 Leader recently called generative AI a “bloat” tool, though they clarified that their team has not used it to create any part of the game's art or assets.
It's worth noting that, unlike PlayStation's Dark Outlaw games, which are openly seeking AI experts, Xbox has not confirmed that Halo Studios used AI in game development. However, as its parent company Microsoft plans to invest billions in AI-based tools and technologies, it seems likely that first-party Xbox studios will soon adopt them to reduce costs or improve development efficiency. What remains uncertain is how gamers will respond to these changes and whether the increasing presence of AI-generated art in games will harm the industry or help it evolve.
Source: Game Post
