Thomas Mahler, co-founder and director of Moon Studios Ori and the blind forest, Will of the Ori and the Wispsand There is no rest for the wicked, Recently made a statement about the rumors going on in many Xbox– Proprietary studios. Mahler says the Xbox was “too focused on the past” during development ori series, and that “nostalgia alone is not enough” for Xbox to be a successful business.
Last week, Xbox CEO Asha Sharma released a company-wide letter discussing the future of Xbox. In this letter, Sharma said that the gaming company is currently undergoing a 'reset'. On June 15, head of Xbox Game Studios Craig Duncan and chief of staff Louis O'Connor left the company. Hours after their departure, it was reported that Xbox was looking to shutter Compulsive Games, Double Fine, and Ninja Theory. The layoff/studio closure has not yet been officially confirmed, and it is believed that at least Compulsion Games is in some sort of “negotiation” with Xbox.
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Thomas Mahler says that “nostalgia alone is not enough” to save the Xbox
Amid mass layoffs and a possible studio shutdown, Moon Studios co-founder Thomas Mahler took to Twitter to make a statement. Mahler begins his statement by saying that it's “heartbreaking” to see what's happening to Xbox and that “so many great people are being affected.” Mahler then says that he “doesn't want to minimize it,” but that it “felt like it was a long time coming” and that it could just be “the beginning of a very big reset in the industry.” Mahler believes that in the long run this industry-wide reset “could be good for games and good for gamers.”
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Mahler goes on to talk about his experience working on Xbox ori series. Even then, he claims oriDevelopment has taken place, it was clear hello and Gears of War Original series creators Bungie and Epic Games were the main focus of the Xbox even though they were away. Mahler says that he “secretly hoped” that Ori would become a “Mario'esque mascot” for the Xbox following the series' critical acclaim, and admits that he sent several emails to former Xbox CEO Phil Spencer asking that the Xbox should make more family-friendly experiences. Mahler says that “the powers that be were probably too concentrated in the past for that to happen.”
Mahler addressed Xbox's vast catalog of famous IP, saying, “The problem is and always has been that great games aren't made by IP. They're made by people… but nostalgia alone isn't enough.” Mahler said Xbox should find “Miyamotos, Tezukas, Sakurais, etc. within its own ecosystem” and “bet on those people — not just the IP.” Once the “right” people are found, Mahler says the formula for success is simple, Xbox just needs to ship better games than “. [their] Competition.”
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Mahler's statement ends by saying that a complete reset of a giant corporation is “brutally difficult” but not impossible, and points to Apple's restructuring in 1997, which saw Steve Jobs return as Apple's CEO and proceed to significantly reduce the company's product lines, change Apple's marketing strategies, and partner with Microsoft. Mahler says that “the playbook has already been written” for the Xbox.
