Gamestop Its price stickers, which have historically been difficult to remove without lasting damage, will be much easier to remove going forward, it announced. GameStop claimed that the new price stickers would leave less adhesive residue on video game box covers than the outgoing stickers.
Over the years, GameStop has become one of the most popular brick-and-mortar retailers for gamers to buy, sell, and trade various physical video games and accessories. GameStop also hosts trade-in programs to give customers a way to purchase refurbished consoles and games on various platforms at a discount. The growth of online retail has led to sharp revenue declines for GameStop over the past decade, resulting in store closures across the US. As part of its continued efforts to keep customers engaged, GameStop has revealed that a major change has rolled out to its retail locations.
It's officially the end of an era for GameStop
GameStop is ending one of its most popular and well-known benefits that has helped gamers around the world for years.
GameStop is finally making it less annoying to remove its price stickers
In a tongue-in-cheek statement on Twitter, GameStop said on June 23 that it was changing its sticker design effective immediately. More often than not, games and accessories sold at GameStop are usually marked with stickers that are unsightly and difficult to cleanly remove. Additionally, stickers are also placed on top of old ones due to price changes or multiple trades. GameStop also provided a screenshot as a point of comparison between the old and new stickers.
A copy of Darksiders 2: Deathinitive Edition Shown how much residue can be left on old stickers for the Xbox 360. On the other hand, the sticker is placed on the copy Astro Bot It was shown how after removing the price sticker from one corner, almost no residue remained. Additionally, pricing is now more prominently displayed on GameStop's new stickers. GameStop says the new stickers will be easier to lift in the corners, which should leave less sticker residue than before once removed. To go along with the sticker rollout, GameStop is running a promotion in which customers receive up to 20% bonus trade-in credit on any games that are traded in on pre-orders of any eligible new titles releasing in 2026, such as Grand Theft Auto 6 or Marvel's Wolverine.
GameStop jokingly added that the level of adherence to the outgoing sticker design was not part of the company's strategic vision moving forward. Given that sticker adhesion and other markings can potentially affect the value of some rare and collectible games, GameStop's change in sticker design will ensure future trade-ins are less difficult to clear. In response to GameStop's post, some users welcomed the change while others wondered why the storefront took so long to update its stickers.
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The sticker redesign came amid a busy time for GameStop. According to a June 23 investor release report, GameStop CEO Ryan Cohen reportedly gave up a $35 billion bonus payment as part of the company's ongoing effort to buy eBay. The plan was originally revealed in January 2026, before GameStop announced its plans. However, eBay rejected GameStop's purchase offer, saying the bid was “neither credible nor attractive” to the company.
