Marvel Rivals and the MCU could be heading for a symbiotic relationship

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After dominating the comic book movie genre for over a decade, Marvel has entered the long-awaited hero shooter genre. Marvel Rivals. The game immerses players in the Marvel Universe, puts them in the shoes of their favorite heroes, and forces them to fight it out. Overwatch– like experience. While that mix may seem risky, it seems to work brilliantly when thousands of players gather. Marvel Rivals. And now that it's built some solid foundations, Marvel has a chance to do something very special here.




It's no secret that the Marvel Cinematic Universe has struggled a bit during the multiverse saga. Some movies have failed to excite the fan base, Disney Plus shows have proven underwhelming, and various controversies have forced the studio to refocus the entire saga. However, through Marvel RivalsThe studio could right the ship a bit. Not only could it be used as the perfect form of advertising, but the MCU could capitalize on something Marvel Rivals'The most popular aspects going forward.

Official art of the launch roster for Marvel Rivals from Ultimate Alliance 3 featuring Mr. Divided by Fantastic Render

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Marvel rivals will thrive with MCU-themed events

since Marvel Rivals Being a live-service title, there will be several events for players to participate in. Each season will come with a new theme, and if it follows in the footsteps of other shooters, then NetEase Games will probably be planning special events outside. that While it remains to be seen what those events will entail, the MCU can deliver Marvel Rivals Tap into countless themes.


In 2025, MCU fans will be treated to a whole host of new projects, new practically every other month. So far, there are nine different titles for them to look out for, and each one can lend itself well. Marvel Rivals' event. Players can collect new cosmetics based on Captain America: Brave New WorldDaredevil can be added to the roster when Daredevil: Born Again premiere, The Fantastic Four may make their debut Fantastic Four: Phase OneAnd when the game can be full of zombies Marvel Zombies Finally released. Each MCU entry can bring new cosmetics, heroes, and missions for players to mess around with. And if done well, it can serve as another way to hype them up for the next thing, capitalizing on the most popular entries.


Marvel Rivals That's not the only thing that could benefit from this type of relationship, as the MCU could also tap into the game's most popular heroes and scenarios. While many of the heroes have already made their live-action debuts, some of them have yet to appear in any kind of film or TV show. However, when a character like Jeff the Land Shark explodes in popularity, the MCU can add that character for a future project. If they're just a side character or Easter egg, Marvel Rivals Fans love to see their favorite heroes on the big screen.

If Marvel Rivals continues to be a huge success, then the MCU might have the perfect marketing campaign for it. Every movie or TV show will benefit from cosmetics, and the MCU can take inspiration from anything Marvel Rivals is doing Of course, both projects should still aim to remain mostly disconnected and original. But they can actually help strengthen the other with all kinds of tie-in projects. And as the game progresses, so can the potential for these exciting events.

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